Kefei (Irene) Zhu

She/Her/Hers
MIIPS, 2025

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About

I am passionate about exploring new experiences in life and gaining a global perspective. This passion drives me to seek out diverse cultural interactions, travel to different parts of the world, and engage with people from various backgrounds. My background in marketing and communication equips me with essential skills for product and service development. I excel in market research and consumer analysis, crucial for identifying product pain points and crafting customer-focused solutions. I am adept at communicating product features effectively to target audiences, enhancing product positioning and marketing success. 

Why MIIPS?

I am eager to delve into methodologies for creating user-centric products and services, leveraging interdisciplinary collaboration to bring innovative ideas to life.

Education

Marketing Communication at Emerson College

Experience

BrainCo

What type of role are you looking to obtain after you graduate?

Product & Strategy